Alle Scalette – B&B is a brand new place situated in the old town of Lauria, Italy. The house has 3 separate rooms with different characteristics.
The client asked to create a brand identity that reminds home, warm accommodation, and familiar place. The logo has two lockups: the horizontal one was used for the signs, the circle one is used in all the principal communications.
I create also some personalized postcard with pictures of the territory (like Sirino Mountain, Ruggero Castle, etc). The mark is not just a heart. It’s also a stair (scaletta in Italian), a roof and a comfortable cushion.