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Blog

27
Oct

Stop at the right time

Through his new campaign, Continental wants to remind everyone how important is to stop in time (not only on the road).

To develop the concept, the ads rely on some well-known phrases, such as “I don’t judge, but I don’t want to see two guys kissing” or “Let’s build a wall and Mexicans will pay for it” or even “we have to face the virus, but everyone will die anyway”.

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What’s the meaning of the campaign?

If we had stopped at the right time, for example at the “Let’s build”, all these sentences could have had a different meaning. A metaphor that Continental uses to highlight the importance of having quality tires, which guarantee good grip in case of risky situations.

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Advertising Agency: Rai, São Paulo, Brazil

Creative Director: Marcos Dyonisio

Art Director: Breno Faria

Copywriter: Vinicius Bertollini

Creative Vice President: Guilherme Fleury

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29
Sep

Spazio Giusto

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Spazio Giusto, il podcast che da spazio proprio a tutti!

Spazio Giusto, nasce da un’idea di Giovanna Di Verniere (sì, sono io) e la mia partner in crime/cugina Simona Atzori con l’obiettivo di diventare una community di persone con la voglia di condividere e promuovere il benessere mentale e fisico.

A distanza di 6 mesi, Spazio Giusto conta centinaia di download per ogni episodio, ha lanciato un magazine online gratuito e ha già conquistato il popolo di Instagram!

Inoltre, nella stagione precedente, ogni venerdì siamo state in diretta su Radio Tour Basilicata per leggere e commentare i messaggi degli ascoltatori di Spazio Giusto relativi alle puntate dei podcast.

Nei podcast settimanali chiacchieriamo di salute mentale, amicizia, amore, sesso, famiglia, ambizioni e sogni. Tutto con una buona dose di pensiero positivo e risate, con l’obiettivo di aiutare gli altri a trovare il proprio spazio giusto.

La nuova stagione invece si basa sulle persone: le loro storie, i loro progetti che possono stimolare e incoraggiare gli altri. Abbiamo avuto il piacere di avere nel nostro spazio Boosta, il tastierista dei Subsonica, Stella Pulpo, la spregiudicata autrice di Memorie di una Vagina, Momusso e il poeta Andrea Melis. Ma gli ospiti non finiscono qui. Siamo solo all’inizio!

Segui le puntate su SpreakerSpotify, Apple Podcast, e You Tube. Sulle pagine Facebook e Instagram potete invece seguirci e interagire con noi tramite sondaggi, post e dirette.

spazio giustoQuesti sono i fatti. Quello che c’è dietro invece è molto altro. In famiglia abbiamo una forte propensione per l’arte: la scrittura, la recitazione e la pittura. Io e Simona sin da piccole ci divertivamo ad inventare giochi in cui potevamo dar sfogo a queste nostre passioni. Poi è arrivata la radio: un piccolo stereo e tante cassette. Il tasto REC e ore ed ore di registrazioni in cui scimmiottavamo i nostri programmi radio preferiti. Ci piaceva parlare, inserire musica e io, appena avuto il primo computer, ho iniziato anche a mixare ed editare.

Come è nato davvero Spazio Giusto?

È stato un desiderio, un’esigenza, un bisogno che spingeva dall’interno della cassa toracica e cercava una strada per uscire fuori. All’inizio di questo 2020 ho iniziato a pensare a come poter aiutare gli altri, stimolarli, supportarli. Ho iniziato a cercare centri per fare volontariato, centralini di supporto, associazioni. Ma purtroppo non avevo l’esperienza e le competenze richieste per essere di aiuto nel modo giusto. Allora, durante una chiacchierata con una mia amica, Valentina Sagnibene, lei ha risposto ad un mio messaggio dicendo che chiacchierare con me l’aveva tirata su ed avrebbe volentieri ascoltato un mio podcast tutte le mattine. Non l’avesse mai fatto!

Ricordo ancora il momento preciso, ero in macchina con il mio compagno in viaggio verso Londra per vedere il concerto di Vinicio Capossela. Ho chiamato Simona e le ho detto: “Che ne pensi di realizzare un podcast tutto nostro?” E da lì è iniziato il nostro percorso: lo studio del nome, la raccolta degli argomenti e la ricerca del registro giusto per trattare argomenti che ci stanno a cuore, ma farlo nel modo più delicato e leggero possibile.

Questo percorso mi ha dato la possibilità ci conoscere persone interessanti, belle e piene di risorse, mi ha dato la forza di lottare (nel mio piccolo) per tutte quelle ingiustizie o mancanze di rispetto a cui prima non sapevo come rispondere, mi ha aiutato a sentirmi meno sola e vulnerabile. Ha creato una community di persone con la voglia di aiutarsi, supportarsi e capirsi anche da diverse parti del mondo.

Spazio Giusto è diventato il mio spazio giusto, dove mi rifugio quando ho voglia di sentirmi compresa, abbracciata e stimolata!

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Spazio Giusto, the podcast that gives space to everyone!

Spazio Giusto, was created by Giovanna Di Verniere (yes, it’s me) and Simona Atzori with the aim of becoming a community who promotes mental and physical health. In the weekly podcasts, we chat about mental health, friendship, love, sex, family, ambitions, and dreams. With a high dosage of positive thinking and laughter, to help others find their own spazio giusto (right space). The new season is based on people: their stories, their stimulating projects. We had the pleasure of having in our space Boosta, from Subsonica, Stella Pulpo, author of Memorie di una Vagina, Momusso, and the poet Andrea Melis. But is just the beginning!

Follow the episodes on SpreakerSpotify, Apple Podcast, e You Tube. On Facebook and Instagram you can follow us and interact with me and Simona.

How was Spazio Giusto born?

At the beginning of 2020, I started thinking about how to help others. I was looking for volunteer centers and associations but unfortunately, I did not have the experience and skills required. One day a friend of mine told me that chatting with me had cheered her up and she would gladly listen to my podcast every morning. I called Simona straight away: “What do you think of creating our own podcast?“…and here we are!

This project gave me the opportunity to meet interesting people, gave me the strength to fight against all those injustices to which before I did not know how to deal with, it helped me feel less vulnerable. He has created a community of people with the desire to help, support, and understand each other from different parts of the world.

Spazio Giusto has become my right space when I want to feel understood, embraced, and stimulated.

19
Jun

Adobe Live on Bēhance

Join Art Director Kladi and Editorial Designer Giovanna, from Studio Printmysoul, as they build an online portfolio celebrating five years of the Manchester-based Design Studio.

Learn how Giovanna builds a unique layout in InDesign and shares her document with Kladi for review with InDesign’s new collaboration and e-publishing features.

The stream was live on Behance.net/live – and the replays can be found below, on Bēhance and the Adobe Creative Cloud YouTube channel.

19
Feb

Let’s Celebrate Photoshop’s 30th birthday!

Today marks the 30th anniversary of Adobe Photoshop.

This photo retouching and enhancement application has been part of my life for at least 10 years, so it’s definitely had its impact on my work and creative life. When I first learned how to use Photoshop I started to change my hair colour and decrease the dimension of my nose. LOL!

Now I’m using it every day in professional life and I decided to celebrate the anniversary with some of the funniest images of cats photoshopped into Renaissance paintings (and much more).

Madonna adoring the kitten

Madonna adoring the kitten

There are many different classic paintings of the Virgin Mary adoring Jesus Christ. This Photoshopping was based on one such image, said to date back to 1500 and was crafted by Pinturicchio. Now it’s reimagined with Grumpy Cat adoring and equally grumpy kitten.

The death of Marat

The Death of Marat

One of the slightly more morbid paintings from history depicts the murder of the French revolutionary leader Jean-Paul Marat. He was originally murdered by a woman by the name of Charlotte Corday. Now it looks like cats are far more dangerous and cannot be trusted, especially if you’re taking a bath. They do hate water after all.

 

A cat in fancy dress

A cat in fancy dress

This Photoshopper has taken Nicolas de Largillierre’s classic oil painting “Portrait of a Boy in Fancy Dress” and reimagined it to seemingly show what life might be like if cats and dogs were friends. Both the new characters are apparently staring happily at the bird and the cat has a wonderful sense of dress.

 

regal feline

A regal feline

We love this one. It looks like this cat has taken full advantage of his or her regal status and has now lapsed into a food coma after being bought endless supplies of fish, milk and treats. Is that the face of contentment?

 

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The Iron Throne

Last but not least…my cat Oliver! He’s the First of His Name, King of the Andals and the First Men, Lord of the Six Kingdoms, and Protector of his Food Bowl.

 

Source: Pocket-Lint.com

14
Feb

5 Reasons Not to Date a Graphic Designer

It’s Valentine’s Day and love is all around! Maybe you’re thinking about asking out a designer you’ve had your eye on for a while now? Because everybody loves designers, right? But, before it’s too late, it might be worthwhile to read this article.

Here is a list of why you should not be dating a graphic designer.

 

1. They Are Strange

Graphic designers tend to be complicated both in thinking and acting. They prefer to analyze the texture and pattern on the cafe table better than having to hear you talk. They remember more about the release date of the latest Adobe Photoshop instead of your birthday.

2. They Have Different Definitions About “Dating”

For them, dating means two things: “Brainstorming” and “Client Meeting”. It sounds predictable and both are very boring! And worse they will analyze your chats by layer.

3. They Don’t Have Much Time

I mean they do not have much time for anything other than graphic design. They will leave their desktop just because of two things: sleepy or hungry. Even, if they successfully taken out, they will most likely bring a notebook and pencil to doodle. And in the end you will feel as though you are doing everything by yourself.

4. Big Spender!

Of course, it’s not just any shopping, but all the super geek stuff. Like maybe a graphic tablet, which one-day would you use to chop onions? They prefer to spend the money to buy a font rather than buy you a birthday present. Oh God, what a geek!

5. They Love to Criticize

Graphic designers often criticized about everything, and. um. You will most likely be forced to agree and come to criticize. Everything that contains visual elements will be criticized, from a menu design in a cafe, billboard designs, logos found on the street, up to the color combinations the clothes you wear. You’ll also get some lectures about “color psychology”.

So you still want to date a Graphic Designer?

21
Jan

10 Times Designers Should Just Say “No”

Design resource website Pixelo shares 10 frequent situations where designers should learn to say no to the clients. Sometimes it can be deleterious to say yes to unreasonable request – like working for free in exchange for exposure.  Check them out below.

 

01. “Can you do something similar to that designer’s work?”

NO! Hire that designer if you like his style.

 

02. “I made this in Word, can you start from here?”

NO! Finish it yourself, designing in Word means you have some talent.

 

03. “Can you work for free?”

NO! I have bills to pay.

 

04. “I suddenly have another idea, can we change the whole design?”

NO! Unless you want to pay double.

 

05. “We don’t have any content yet, can you just design a daft?”

NO! Do you think I’m kind of soothsayer or something?

 

06.  “It’s urgent, can you do it really quick?”

NO! My brain doesn’t have a time-lapse feature.

 

07. “My wife like Pink, can you change the color?”

NO! Pink has nothing to do with “Go Green” campaign.

 

08. “We are in a tight budget, but you’ll gt a lot of exposure!”

NO! I have enough exposure on my camera.

 

09. “Can you lower your rate?”

NO! I have bills to pay, remember?

 

10. “Can you just take the logo from our website?”

NO! It less than 200px and we’ew going to make a billboard ad.

Have more to add to this list? Write it in the comments below and share this post with other designers.

28
Dec

5 New Year Resolutions for Freelance Graphic Designers

The New Year is slowly nearing. Well, now’s your chance to sit down and ponder over your design career and decide about what you want to change.

What follows is a list of 5 important resolutions for every Freelance Graphic Designer.

 

1. Work Smart

You need to bring in efficient communication and analytical skills as well as a good understanding of handling projects when it comes to building a career. Don’t sell yourself short and don’t work too hard for the wrong type of client.

 

2. Aim Higher

Take on new, diversified challenges that will give you an experience and will build an impressive portfolio. You may be an excellent logo designer, but don’t limit yourself to just being a logo designer. Take on website designing or graphic designing. Get out of your comfort zone, learn new things and become well-rounded.

 

3. Stay Focused

Unless you give proper attention to each project, you will not create good designs. Remember, graphic designing is all about creativity and creativity comes best when you focus on one particular project rather than scattered on multiple projects.

 

4. Be Organized

Make sure you save the following: All records of conversations with a client, first drafts, images, templates and PSD layers. Be sure to organize each in respective folders. Many designers admit that staying organized has helped them save a lot of time, making their work a bit easier.

 

5. Have fun

See some friends, read a book, watch a TV series on Netflix or just take a walk every day. Not only will this refresh your mind, but will also boost to you creativity. You can also go to the gym, if you like. with a good half an hour spent on physical activity, you will feel energized and energetic about working on tough projects.

So, start today and be committed to making a creative change in your life!

 

 

19
Nov

Bali for Art & Design lovers

Finally, after a long season full of projects, I decided to take some time off and go to Bali for two weeks. But the island is not just a surfer’s paradise or endless shopping opportunities.

Bali is a veritable playground for art and design enthusiasts. Here’s why I chose this destination!

The Balinese create art wherever and whenever possible. That means art galleries, traditional art products, and an overall artistic vibe throughout the island. So many people on the island are involved in artistic pursuits, as dancers, traditional instrument players, painters, craftspeople, designers, and more. Here, may guide to exploring Balinese craftsmanship and its history.

 01

Painting, Ubud

Agung Rai Museum of Art and Neka Art Museum show fine examples of local painting as well as work from nearby village Batuan, famous for producing dark, densely patterned depictions of everyday life. To bring a piece of artistry home, there’s the Ubud Art Market, which, in addition to the area’s typical tourist wares (basket handbags, sarongs), also offers a veritable and well-priced selection of handcrafted trinkets.

 02

Woodcarving, Mas

Just south of Ubud, Mas dazzles visitors with its fine wooden sculptures. One can catch master carvers in action by visiting long-standing studio-galleries like Adil Artshop and Njana Tilem Gallery, which also offer exquisite works for sale.

 03

Silver- and Gold-smithing, Celu

In Bali, precious metalsmithing is synonymous with the town of Celuk, whose main street is lined with several large jewelry outlets like Prapen, where it’s possible to watch smithing in action before perusing what seems like an endless supply of handcrafted baubles and bits.

 04

Traditional Dance, Uluwatu

For the Balinese people dance is an integral part of religious and artistic expression. There are many different types of Balinese dances. If you are heading to the Pura Luhur Uluwatu Temple, you’ll get to check out the Kecak Dance in the amphitheater. You won’t forget this experience in a hurry – it’s quite a spectacle!