“It is the right moment for València to be World Design Capital since it has all the elements necessary to achieve this. Design is an essential part of our culture and, if you add up innovation, technology, its companies’ talent and the talent of its internationally consolidated designers, you have the perfect combination”, comments Vicent Pons, the company’s commercial director and active member in the Asociación València Capital Mundial del Diseño 2022’s committee.
The decision is a result of its longstanding design legacy, which has become a leading example of a city’s effective and strategic use of design on the development of public policy and its impact on industry. Valencia is now the eighth city to hold this biennial designation after Torino (2008), Seoul (2010), Helsinki (2012), Cape Town (2014), and Taipei (2016), Mexico City (2018) and Lille Metropole that will hold the WDC title in 2020.
“Valencia’s bid, articulated a compelling proposal that clearly demonstrates the effective application of Mediterranean design, of design for change and design as a key reference point to improve citizen’s quality of life.” stated Luisa Bocchietto, WDO President.